Sales | Running Luce Ranch

Our Aim

Our friends and customers can count on us to be honest and trustworthy in all our dealings, friendly and willing to go the extra mile. Our aim is to provide the highest quality registered Brangus cattle available along with excellent customer service. Please contact us any time with inquiries about our ranch and cattle; we look forward to meeting and working with you!

BRANGUS CATTLE IS OUR PRIORITY

The top priority for RLR is to produce Structurally Sound, Moderate-Framed Brangus Cattle with Breading Soundness, good Maternal Instincts and Exceptional Conformance. Our breeding choices are made to develop bulls and heifers which LEAD the industry in all expected progeny differences (EPDs). Careful selection of donors and the bull genetics are designed to target top 25% or better in ALL EPDs; low birth weight and maximum spread to wean weight / year weight, maternal traits and carcass traits ALL are important to create optimal value from the cow-calf operation through to delivering Prime Grade Beef to the end user.

STEERS for Sale

We select steers to finish on the ranch and sell direct to our customers. Our steers are raised on managed pastures and grain-finished for superior marbling with guaranteed ZERO steroids or antibiotics. We can provide cut sheets and deliver your steer to a local meet processor of your choice (and can recommend a processor). Contact us to reserve your steer and experience ‘farm to fork’ benefits for your family.