ABOUT RLR
WELCOME TO RUNNING LUCE RANCH
Located deep in the heart of Cat Spring, Texas, RLR plants is value in raising top-end Registered and Commercial Brangus cattle. Tom and Debbie Luce believe in the future of Brangus and work each and everyday to provide customers with trusted, proven genetics
THE PROGRAM
RLR strives to build a genetic base around consistent, functional cattle that will elevate the modern cowman’s bottomline. This means combining the top percentile performance traits with an excellent, modern look. RLR stamped cattle are built to last, proven to perform, and known for their “front-pasture” look.
The story behind RLR encompasses faith and dedication to creating a program that prioritizes excellence. Ranked within the top percentiles of the breed, our genetics are backed by some of the most influential pedigrees that ensure carcass profitability but also long lasting-high performing cattle.
MEET THE TEAM BEHIND THE BRAND
TOM LUCE
Owner
ALEJANDRO MORENO
Ranch Foreman
DEBBIE LUCE
Owner
JOSE MORENO
Ranch Hand
CHASE RITTER
Lead Cowboy
CHARLIE WOOLMAN
Cowboy
TAYLOR ECKELBERG
Marketing & Communications Director
ROBERT POPPIE
Cowboy
